UTM Builder: Create a Campaign Tracking URL

How do you build a campaign tracking URL?

Add consistent source, medium and campaign parameters to a landing-page URL. Use content and term when you need an extra distinction. This builder encodes those values, replaces matching UTM parameters and preserves unrelated parameters and the page fragment. Your analytics setup determines how visits are recorded.

How to use this tool

1. Review the field definitions below and choose one reporting period or scenario.
2. Replace the example values in Enter your scenario. Use plain numbers with a decimal point where needed.
3. Select Build campaign URL. Correct any highlighted field, then calculate again.
4. Review the result alongside the formulas and interpretation notes.
5. Select Download results CSV to save inputs, results and the method. Open it in your spreadsheet app. Reset example restores every default; reloading the page also restores the example.

Calculating and downloading a file use the values on this page. Configure and test your actual workflow using the linked setup guides.

Fields and defaults

Destination URL

Full HTTP or HTTPS landing-page address, up to 2,000 characters. Use a public destination without embedded credentials or personal information. Default: https://example.com/demo.

Campaign source

Publisher or referring source; keep spelling consistent. Up to 200 characters. Default: newsletter.

Campaign medium

Channel label, such as email or social. Up to 200 characters. Default: email.

Campaign name

A consistent campaign identifier. Up to 200 characters. Default: autumn-demo.

Campaign content

Optional label for the specific link or creative. Blank removes an existing utm_content value. Default: hero-link.

Campaign term

Optional keyword label. Blank removes an existing utm_term value. Default: blank.

Formula and worked example

utm_source = source; utm_medium = medium; utm_campaign = campaign

Nonempty content and term become utm_content and utm_term; blank optional values remove those tags.

Illustrative default: https://example.com/demo becomes https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=autumn-demo&utm_content=hero-link.

Interpret the result

Use one naming convention across your team. Capitalization is preserved, so Email and email can become different reporting values.

Use campaign labels that describe the promotion. Keep names, email addresses, access tokens and other personal or secret data out of shared URLs.

Test the destination and check the expected campaign values in your analytics system. A tagged URL supplies labels; tracking and consent settings determine what your reports collect.

Fix an input or download problem

Complete every required field and keep counts within the stated range. Related counts must describe the same cohort. If you change a value, calculate again to refresh the results. A zero denominator produces an unavailable rate.

The CSV button appears after a successful calculation. Check your browser's downloads list if the file is not immediately visible. Enable JavaScript for the interactive controls; formulas, examples and field definitions remain readable on this page.

Related definitions and setup

References

• Google Analytics campaign URL guidance

About these resources

Chirply publishes these explanations and planning tools to help teams define, test and measure their workflows. AI-assisted drafts are checked against the cited product references and documented formulas. Examples are illustrative. Read the review method, explore product capabilities or check current plans.

For a correction, email support@chirply.io with the page address and the specific detail.