ChirplyResults as a Service
Results as a Service (RaaS): sell the outcome your clients want.
RaaS is a business model where you deliver an agreed result, such as booked appointments or answered calls, and get paid per result. AI now handles much of the answering, replying and follow-up, so agencies can package that work as a finished outcome and run it on the same software they already sell.
RaaS vs SaaS at a glance
Both can run on the same platform. The difference is who does the work and what the price is attached to.
| Question | SaaS: software as a service | RaaS: results as a service |
|---|---|---|
| What the customer buys | Access to a tool | An agreed outcome |
| Who does the daily work | The customer's team | The provider, using software and AI |
| Price unit | Per seat, plan or usage | Per result, often with a base fee |
| How value is shown | Adoption and usage | A count of results from the records |
| Examples | A CRM, a phone system, a scheduling app | Booked appointments, resolved conversations, valid leads |
Is SaaS dead? SaaS is growing, and changing shape.
Gartner forecast worldwide SaaS spending of $299.1 billion for 2025, up 19.2% from 2024. What AI changes is the unit of value. Software vendors themselves now charge per finished job: HubSpot's Customer Agent costs $0.50 per resolved conversation, and Fin lists $0.99 per outcome.
Buyers are getting used to paying for the job done. That is the opening for agencies: keep the software as the foundation, and sell the result it produces.
Read: Is SaaS dead?- $299.1BSaaS spending forecast for 2025, up 19.2%Gartner, Nov 2024
- 41%of surveyed software companies used hybrid pricing as their main model in 2025Growth Unhinged, Jun 2025
- $0.50per resolved conversation for HubSpot's Customer Agent, from April 2026HubSpot, 2026
Results an agency can sell
Each one is easy to count from a record and runs on tools in a Chirply client account.
Booked appointments
Per kept appointment
Answer inquiries, follow up and book into the client's calendar.
Booking pagesAnswered calls
Per answered or qualified call
An AI receptionist answers, captures details and hands off to a person.
AI receptionistFast lead replies
Per lead answered within the agreed time
Reply to new forms and missed calls automatically and assign the next step.
Speed to leadReviews collected
Per new public review
Ask happy customers for a review after the job and route feedback privately.
Review requestsReturning customers
Per past customer who books again
Run a reactivation campaign to past customers and count new bookings.
ReactivationInvoices paid
Per invoice collected
Send invoices with online payment and follow up until they are paid.
Invoices and payments
How to price a result
Start from what one result is worth to your client: their average sale multiplied by how often a result becomes a sale. Then work out what one result costs you to deliver. Your fee per result sits between those two numbers.
Example: a $500 monthly base fee plus $40 per booked inspection. A month with 25 booked inspections bills $500 + $1,000 = $1,500, with a cap of 60 billable inspections keeping the budget predictable.
Read the outcome-based pricing guideBase fee plus per result
A monthly fee covers setup, monitoring and reporting. Each counted result adds a fee. The easiest place to start.
Pay per result
A fixed fee for each counted result and nothing else. Best when results are frequent and easy to count.
Subscription plus performance credit
A familiar subscription, with a credit toward next month when an agreed target is missed. A gentle first step for existing clients.
Launch a results offer in four steps
Start with one result and one client, then copy the setup to the next account.
Choose one result and define it
Pick an outcome your client already values, then write down the record that proves it, the billing period and how duplicates are counted.
Follow the 30-day planBuild the system in a client account
Connect the client's phone number, calendar and forms in their own account, then test the full journey with your own contact details.
See client accountsMeasure from the records
Tie each result to the number, form or page your system runs. Scheduled client reports summarize calls, appointments, new contacts and reviews for each account.
Set up client reportingBill a base fee plus results
Invoice your client from your own Stripe account: the base fee as a recurring charge and the month's counted results as a line item.
Set your price per result
The system behind the result
In Chirply, each client gets their own account under your brand. Their calls, messages, forms, calendar and payments land on the same contact record, so every result you bill for points to the conversation that produced it.
An AI receptionist can answer the phone, capture the caller's details and hand off to a person. Workflows follow up on new leads, booking pages fill the calendar, and invoices collect payment, all inside the account you run for the client.
See the white-label CRM for agenciesThe Results as a Service guides
Each guide goes deeper on one question, with sources and worked examples.
- Is SaaS Dead? What AI Is Really Changing in 2026SaaS spending keeps growing. See what AI changes about seats, pricing and who does the work.
- RaaS vs SaaS: Results as a Service vs Software as a ServiceA side-by-side comparison with a worked pricing example and when to choose each model.
- Outcome-Based Pricing: How to Price Results as a Service2026 outcome prices from Fin, HubSpot, Zendesk and Salesforce, plus five pricing structures.
- How to Switch from SaaS to RaaS: A 30-Day Plan for AgenciesA week-by-week plan from choosing a result to a priced, measured pilot with one client.
- Results as a Service Examples: 8 Offers an Agency Can SellEight results offers, each with a billing unit, how it is counted and the system behind it.
Results as a Service questions
What does RaaS stand for?
In business models and AI, RaaS stands for Results as a Service: a provider delivers an agreed outcome and is paid per result. The same acronym is used in cybersecurity for ransomware-as-a-service, and in operations for robotics-as-a-service and recovery-as-a-service.
Is RaaS the same as outcome-based pricing?
Outcome-based pricing is the pricing method; Results as a Service is the business model built on it. A RaaS provider runs the work that produces the result and charges per result, usually with a monthly base fee.
Is SaaS dead?
SaaS is growing: Gartner forecast SaaS end-user spending of $299.1 billion for 2025, up 19.2% from 2024. AI is changing how software is priced and who does the work inside it, which is what makes results-based offers practical now.
Can an agency offer SaaS and RaaS together?
Yes. Sell the branded software to clients who want to run it themselves, and offer a results package to clients who would rather you run it. Both can run on the same platform and the same client account.
Which results work best?
Results that are frequent, easy to count from a record and mostly within your control: booked appointments, answered calls, fast replies to new leads, reviews collected and invoices paid.
How do I prove results to a client?
Count only results backed by a record, such as an appointment, call log or payment. Tie each to the number, form or page your system runs, and share the list of counted results every month.
Run your results offer on Chirply.
CRM, phone, AI receptionist, follow-up and invoicing in a client account under your brand.
Sources reviewed .