Chirply beats Mindbody for gyms that want to own the relationship: programs, belt ranks, class schedule, a lobby check-in kiosk and attendance reporting run as a native app inside the same CRM that sends the texts, books the trials and invoices the member.
Chirply wins for a gym that already lives in a CRM. The trial lead, the class check-in, the belt promotion, the follow-up text and the invoice are one record, in a workspace an agency can white-label and run for several gyms at once.
Mindbody is the established name in studio and fitness management: a consumer app that actively sends new clients to the businesses on it, deep class and appointment booking, integrated recurring membership billing, retail point of sale, staff scheduling and payroll reporting, and years of specialisation across fitness, yoga, spa and salon.
Mindbody does not publish list prices. Plans are quoted by sales based on business size, number of locations and the modules selected, and its consumer marketplace carries its own commercial arrangements. Ask for a written quote covering every module and any marketplace fees.
| Decision point | Chirply | Mindbody |
|---|---|---|
| Core product | A native gym app inside an all-in-one CRM: programs, belt ranks, member enrollments, class schedule, check-in kiosk and attendance | Dedicated studio and fitness management with a consumer booking marketplace |
| Ranking and progression | Per-program belt ladders with stripes, class-count and time-at-rank minimums, and a promotion-eligibility board that advises rather than decides | Class packages, memberships and attendance, without martial-arts belt ranking |
| Check-in | A lobby kiosk on a signed link whose key can be rotated, so a lost tablet is revoked in one click | Staff and client check-in through the platform and its apps |
| Filling the room | Funnels, forms, SMS, email, calling and AI reception in the same product | A consumer marketplace and app that surfaces your classes to new clients |
| Billing | Invoices and payments on your own Stripe, through the platform's billing rather than inside the gym module | Integrated recurring membership billing and retail point of sale |
Competitor facts were checked against Mindbody business pricing, Mindbody business software on August 11, 2026. Pricing and features can change; verify them before purchasing.
Plenty of studios pay Mindbody partly for demand: people who find a class in the consumer app and book it. Chirply has no marketplace and does not pretend to. What it has instead is the acquisition stack, funnels, forms, texts, calls and AI reception, that fills the room from your own audience.
Each program carries its own ladder with stripes, a class-count minimum and a months-at-rank minimum. One computation works out who holds what, how long they have held it, how many classes they have attended since their last promotion, and whether they meet the next rank's minimums, so the roster, the eligibility list and the member panel can never disagree. The instructor still decides; nothing hard-gates a promotion.
The lobby tablet has no login. Its URL carries a signed token tied to a key stored on the gym's settings, so rotating that key revokes every link ever issued. That is the answer to a tablet that walks out of the building.
Chirply's gym app tracks members, ranks, classes and attendance; charging them runs through the platform's own invoicing and payments on your Stripe rather than inside the gym module. A studio that depends on integrated recurring membership billing and retail point of sale should weigh that carefully.
For martial arts academies and gyms whose priority is members, ranking, schedule and attendance living inside a CRM, yes. Studios that rely on Mindbody's consumer marketplace for new clients, or on its integrated membership billing and retail POS, should keep those in the comparison.
Programs, belt ranks with stripes, member enrollments, promotions with an eligibility view, a class schedule that runs on the workspace's business timezone, a lobby check-in kiosk, and attendance history and reports. It is a paid first-party app bought once from the marketplace.
Yes. Each gym is its own workspace with its own programs, ranks, schedule and kiosk, and an agency can white-label the platform on its own domain and bill the gyms on its own Stripe.
Review all 81 live features and the public shipping log, then decide whether Chirply fits the way your team actually operates.