ChirplyChirply vs Mailchimp: grow your list and your customer relationships.
Chirply combines email with CRM, two-way texting, calling, funnels and bookings on core plans with unlimited contacts.
Choose Chirply. Grow in one place.
Why choose Chirply
- Email, CRM, calling and follow-up together
- Flat pricing with unlimited contacts and at-cost sending
- White-label client workspaces agencies can resell
Make Chirply your next step
Chirply combines email with CRM, two-way texting, calling, funnels and bookings on core plans with unlimited contacts.
Choose your Chirply planPricing, product shape, and operating model
Mailchimp prices by contact count. The Free plan covers up to 250 contacts with 500 sends per month, Essentials starts at $13 per month and Standard at $20 per month for 500 contacts, and Premium starts at $350 per month for 10,000 contacts. The bill climbs as your list grows, and SMS is a separate credit add-on.
| Decision point | Chirply | Mailchimp |
|---|---|---|
| Core product | All-in-one agency platform: CRM, email, SMS, calling, AI reception, funnels, booking, invoicing | Email marketing platform with campaigns, templates, automations, and audience management |
| Pricing model | Spark $7/mo · Build $27/mo · Launch $47/mo · Grow $77/mo · Scale $97/mo. Access and limits vary; provider usage and partner subscriptions are separate. | Contact-based tiers from $13 to $350 plus per month; price rises as your list grows |
| Phone and SMS | Built-in browser calling, power dialer, two-way SMS, and ringless voicemail on your own Twilio | No calling; SMS sold as add-on credits in supported countries |
| Client accounts and white-label | Client sub-account workspaces, your own domain and branding, resell on your own Stripe | One account per business; no white-label or client sub-accounts |
| Automation reach | Workflows trigger email, SMS, calls, voicemail drops, pipeline moves, and AI actions | Customer journeys center on email touchpoints, with other channels via integrations |
Competitor facts were checked against Mailchimp pricing, Mailchimp features on August 11, 2026. This is a Chirply-authored comparison. Pricing and features can change; verify them before purchasing.
4 differences to evaluate
1. Email tool versus operating system
Mailchimp is built to send campaigns to a list. Chirply treats email as one channel next to SMS, calling, AI reception, funnels, and pipelines, so a reply can become a booked call and a paid invoice without leaving the platform.
2. How the bill grows
Mailchimp charges by contact, so a growing list means a growing invoice even in months you barely send. Chirply plans are flat with unlimited contacts, and sending runs through your own Mailgun and Twilio accounts at provider rates with no markup.
3. Built for agencies
Mailchimp is a single-business tool. Chirply gives agencies a sub-account workspace per client, white-label domains and branding, snapshots to clone a proven setup into a new client in minutes, and reselling on the agency's own Stripe.
4. Maturity and ecosystem
Mailchimp has been around for over two decades with a huge template and integration directory, and Chirply is newer with a smaller marketplace. Chirply answers with openness: every feature works through its public API, built-in MCP server, and in-app AI Copilot, and the roadmap ships in public daily.
Build your first connected workflow
Map your customer journey
List the triggers, fields, reports, integrations and permissions your team relies on. Use that list to set up your first complete customer journey in Chirply.
Run a small pilot
Use sample records and an internal test audience. Recreate one complete workflow from lead capture through follow-up and payment, checking permissions and reporting at each step.
Budget the complete move
Compare the selected plan, optional apps, provider usage, implementation time and any subscriptions you will retain. Confirm export formats and retention requirements before scheduling a cutover.
Check the commercial terms
Everyone starts with the full platform free for 14 days on Scale. Scale is the only plan with a free trial. A card is required, and you pay nothing today. After your trial, stay on Scale at $97/month or downgrade to any other retail plan. Choose a lower plan in Billing before the trial ends to start there when billing begins, or cancel before then and pay nothing. Connected-provider usage is separate.
Reseller Partner is $297 a month and White-Label Partner is $497 a month. Each one is a complete subscription that includes a Scale-level account, so it replaces a retail plan rather than sitting on top of one. Lower founding rates exist, but only inside a timed window offered shortly after signup — the price on your own Billing screen is the one that applies to you.
Chirply vs Mailchimp FAQ
Is Chirply a Mailchimp alternative?
Yes. Chirply covers email campaigns and automations like Mailchimp, then adds CRM pipelines, two-way SMS, browser calling, AI receptionists, funnels, booking, and client workspaces, so most teams replace Mailchimp plus several other tools at once.
Do I pay more as my contact list grows?
No. Chirply plans include unlimited contacts at $47, $77, or $97 per month. Email runs through your own Mailgun account at Mailgun's own rates, so your cost tracks what you actually send, not how many people you store.
Can I still send email newsletters with Chirply?
Yes. Chirply handles broadcast email, automated sequences, and workflow-triggered messages through your own Mailgun account, alongside SMS and calls from the same contact record.
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